Outline:
- Organic traffic
- How to Increase Organic Traffic on Your Website
- Increase Traffic to Your Website with Content
- Blog Regularly on Your Business Blog
- Focus on Ever Green Topics and Update them Regularly
- Regularly Refresh Your Content
- Write Interesting Headlines
- Create Amazing Visuals
- Incorporate Video
- Have a Resource Centre
- How to Increase Traffic to Your Website with SEO
- Target Keywords
- Long-Tail Keywords
- Place Your Keywords Strategically
- Optimise Your SERP Appearance
- Link Internally
- Improve Your Page Speed
- Make Your Site Responsive
- Add Backlinks:
- How to Increase Traffic to Your Website Using social media
- Promote Your Content on Socials
- Add Hashtags
- Add Social Share Buttons
- Research The Competition
- Post at The Right Time
- How to Increase Traffic to Your Website with Listings
- More Ways to Increase Traffic to Your Website
- Host Webinars
- Attend Conferences
- Create a Free Tool
- Advertise
- How to Increase Organic Traffic on Your Website
1.2 GrowBiz Tech – Your Digital Marketing Partner
The most successful long-term approach to expanding a website or blog is to increase organic traffic. While it could take some time, SEO can offer significantly more significant results than paid advertising, guest blogging, and practically any other online marketing strategy. There are no shortcuts to understanding how to generate organic traffic, which is the difficulty.
You’ll need a strategy and be aware of how search engines operate if you want to increase your traffic. Planning what kind of content to produce and monitoring your pieces’ effectiveness are great places to start. There are still some other, less well-known techniques that you should pay attention to, as they help a lot.
Organic traffic
Organic traffic is the visitors who arrive on your website because of unpaid (“organic”) search results. Paid traffic, which refers to visits brought about by paid advertisements, is the opposite of organic traffic. When a user searches on a search engine like Google, Yahoo, or Bing, the site appears in the search results. It generates organic traffic. Usually, Organic traffic produces on a page of your website that answers a search query or matches a keyword or phrase they have searched.
How to Increase Organic Traffic on Your Website
There are multiple ways to increase organic traffic on your website. It can be with content, SEO, social media, listings and other methods.
1. Increase Organic Traffic to Your Website with Content
Up-to-date, relevant, good-quality content is essential to drive traffic to your website. Following are some content-related tips that will help drive traffic to your website.
- Blog Regularly on Your Business Blog:
Your business needs a blog above all else so that you can consistently provide informative, in-depth information on your website. It’s a must and the most effective way to increase the organic site traffic of your business. Statistically, the companies who blog regularly get more links to their websites than those who don’t. Similarly, businesses that blog get more website visitors than businesses that don’t and marketers with blogs are more likely to generate positive ROI than those that don’t.
- Focus on Ever Green Topics and Update them Regularly:
News and well-liked topics could temporarily boost your traffic, but they are not worth the time and effort. Focus your writing on topics that will always interest your readers. If you update these evergreen posts frequently, they will eventually get visitors and links.
- Regularly Refresh Your Content:
Even if your content continues to receive traffic over time, there may come a time when users stop referring to it as a source since it is no longer up to date. Some of the stuff may age out over time as you continue to write more and more blogs. Content freshness is a ranking factor; even the most evergreen content eventually loses its attraction. You’d be amazed to know what benefits you get by refreshing your content, even if your piece still appears on the first page of Google. A recent publish date can considerably raise CTR and move you up the SERP, which can boost traffic.
- Write Interesting Headlines:
A headline is one of the most crucial parts of your content. Studies have shown that captivating blog headlines can increase traffic by a massive amount. Even the most in-depth blog post will only get read if it has a catchy headline—Master the art of writing headlines so people will select your content on the SERP.
- Create Amazing Visuals:
Use design tools like Canva to visualize data, recreate charts and illustrate ideas. Your website will receive links from other websites that use your images. Additionally, Google includes more photos in its standard search results, giving you more chances to rank and raise your result’s interest (and consequently, click-through rate).
- Incorporate Video:
Text-based content is fantastic, but videos may attract more visitors and keep them engaged. You can include video embed codes in your blog posts to make them visible in the video search result to increase your website traffic. Use SEO to increase your YouTube ranking, and include connections to your website in the video description. Directly in your video, provide a call-to-action button that links viewers to your website.
- Have a Resource Centre:
You should provide a variety of material to inform your audience and win their trust, in addition to blogs and videos. Take notice of seminars, infographics, templates, downloadable instructions, and other resources. Produce a resources page to compile your lead magnets as you create them and use them online. Visitors will visit your website again and again if you have a library of multimedia content.
2. How to Increase Traffic to Your Website with SEO
Search engine optimisation, or SEO, is a way of making a website more search-engine friendly to appear higher in search results for relevant queries. If no one can find your website, you cannot increase traffic.
It would help you if you had an SEO strategy because 71% of Google search traffic clicks go to the first page. Following are some fundamentals of SEO that will help you increase traffic on your website.
- Targeted Keywords:
The words and phrases people enter into search engines are known as keywords. Specific keywords are searched more frequently than others. You may observe that specific keywords receive more significant traffic than others. Even though they might mean the same thing, they rank on different levels. Try Ubersuggest or any other free keyword tool to find keywords that can increase your website’s traffic.
- Long-Tail Keywords:
Long-tail keywords are keyphrases or keywords that are longer and more specific than more commonly used keywords. Long-tail keywords are more specific and receive less search traffic, but they usually perform better. Long-tail keywords are simpler to rank and automatically drive the most targeted traffic to your website.
- Place Your Keywords Strategically:
The foundation of on-page SEO is optimising your content so that search engines can recognise its content and rank it in relevant searches. Make sure to place your target keyword in the title tag (meta title), H1 heading, in at least two H2 headers, in the first 100 words, in image file names and alt text and in the meta description. Use target keywords multiple times in the body of the content.
- Optimise Your SERP Appearance:
More than using the keyword in your meta description and meta title is required. You must optimise this essential information to increase their visibility on the SERP and promote more organic clicks. The meta description should be between 155 and 165 characters long, point out what the reader will gain from the post, and be actionable. Keep the meta title to 60 characters or fewer, place the keyword towards the start, and mention a benefit or value.
- Link Internally:
Make sure to include at least 1-3 links to other pages on your website when writing and publishing content. This will not only help drive traffic to those pages, but it also keeps users on your website longer, encourages them to see more pages on your site, and enable them to gain more from your website. All of these actions will raise your ranking and increase traffic to your website.
- Improve Your Page Speed:
Your bounce rate will be pretty high if your website takes a long time to load. With the page experience update, speed is much more critical as ranking criteria. Make sure all aspects of your pages, including picture file sizes, page layout, and the operation of third-party plugins, are as technically optimised as possible because the quicker your website loads, the better. Your site’s performance will be rated by Google’s Page Speed Insights tool and enhance traffic towards your sight.
- Make Your Site Responsive:
To drive traffic to your website, you need to make sure your website is responsive. Today, mobile devices receive more traffic than desktops, forcing users to pinch and scroll to navigate your website is pushing them to leave. Even if your website is simple, you still need to ensure that it can be viewed quickly and conveniently on various devices, including smaller smartphones.
- Add Backlinks:
The quantity and quality of backlinks to your website are among the most important ranking factors used by Google. Your own Domain Authority rises the more links you receive from credible websites with a high Domain Authority. In addition to the traffic you receive from the link, your rank and traffic will increase the more significant your domain authority (DA) is. Some effective link-building techniques include approaching credible websites and offering to write a guest posts for them. You can link to your website in the text or your author profile in that piece. Find broken links on other websites using an SEO tool, then provide a link to your site as a substitute. If you want your content to be linked, it should be original and high-quality.
Building a presence on social networks like Facebook, LinkedIn, Twitter, and Instagram helps spread online awareness of your name and website. Concentrate on one or two platforms and execute your strategy correctly. Avoid posting the same things four times in a row. Add social share buttons to your website and emails to make it simple for visitors to share your content. Write stuff that is worthwhile to share.
Organic traffic to your website is one of the advantages of social media marketing. Following are some strategies for using these massive platforms to drive traffic to your website.
- Promote Your Content on Socials:
Making excellent material and hoping that people would find it is not enough. You must promote your content on your audience’s most frequently used social media platforms. While Google Business posts can help your website appear in local search results, Twitter is best for quick, brief, and appealing links. B2C goods companies may succeed on image-heavy social media platforms like Pinterest and Instagram. Not only will this increase traffic to your website, but the more people that read your content, the more likely they will convert from the backlinks to your website.
- Add Hashtags:
Include relevant hashtags when posting your content on LinkedIn, Twitter, Instagram, and other hashtag-friendly platforms to boost the reach of your posts. It would be best if you did your keyword research before adding them to the posts. Keep the hashtags strictly tied to the post’s topic if you want it to reach the correct type of people.
- Add Social Share Buttons:
With only a few clicks, readers may quickly share the content they’re reading with their social networks using social share buttons. It is an easy win for your website traffic. The click-to-Tweet tool is another option; with it, you provide a prewritten Tweet that users can post with just one click. Check which plugins are available for your website and use them accordingly to boost your website traffic.
- Research The Competition:
You need to be up to date if you want to increase the traffic of your website. It would help if you had a quick overview of the popular topics that are trending on social media. Find out what people are reading and what they want to read and create similar content. It will help you to drive traffic towards your website sooner.
- Post at The Right Time:
The timings of your posts are a significant factor in driving traffic to your website. Use your social media analytics to find the best times to share links to your blog posts with your audience by checking their peak activity times and days of the week when they are more active on social. Look at the overall average best times first, then explore the data to make changes, as engagement of your audience is crucial for your posts to rank and drive traffic to your website.
A promising technique to enhance website traffic is to add your website to your listing in business directories. Your listings must be optimised if you want them to appear in local search results and rank on the relevant platforms. Your Google Business Profile is an essential business listing website because an optimised listing can help you rank on Google Maps and Google Search. Since Facebook is the second-largest directory, it is also significant. Also, keep in mind well-known websites like Yelp and others for listings. To optimise your listings, you must fill out every section available and include your business type. Keep your information as compatible as possible across listings and update it regularly. Add photos and get reviews and address them.
Following are a few more ways to increase traffic on your website:
- Host Webinars
People enjoy learning, and webinars are an excellent method to share your knowledge with your interested audience. Webinars are a fantastic way to drive traffic to your website when used with a successful social media marketing campaign. Put a reminder with the catchy title “Last Chance to Register” a week and a day before the webinar. Save the presentation for future viewing and promote your webinars on social media.
- Attend Conferences
Attending conferences relevant to your business is a fantastic idea, but if you speak there, making your social presence in your specific industry is even better. You may establish yourself as a thought leader in your industry and boost traffic to your website with even a mediocre speaking engagement.
- Create a Free Tool
Free and valuable tools for brainstorming, testing, quizzing, and more are very helpful in driving traffic to your website. If the landing page is optimised with long-form content, your tool may rank automatically. Make it something your visitors can use frequently, and you’ll see a massive increase in traffic.
- Advertise
Although advertising isn’t free, you can recover your costs with a profit if done well. Even though SEO is a fantastic tool, it takes a few months of consistent writing to boost traffic, build links, and win Google’s trust. Consider starting a sponsored advertising campaign in the meantime. It’s possible to draw many targeted visitors to your website using different ad types like search, display, and social ads. Before paying for the advertisement, consider your goals carefully because every paid marketing platform has advantages and disadvantages. Google ads are a wonderful place to start. You should target high commercial intent keywords as part of your paid search tactics is necessary if you’re hoping that increasing site traffic will also increase sales.
Now that you know a few key ways to increase organic traffic to your website, it’s time to get started on implementing them. Remember, it takes consistency and dedication to see results from these methods – but it will be worth it when you start seeing an influx of new visitors (and potential customers!) to your site. Not sure where to start? That’s where we come in. As a digital marketing agency specializing in SEO and content marketing, we can help you create a customized plan to increase traffic – and conversions on your website. Contact us now for more information about our services and how we can help you take your business to the next level.
